CTET UPTET EXAM paused Study click on anchor texts for extra information. This makes e-books suitable for students who need to learn additional information about a specific topic. E-books are also searchable, so you can look for keywords on your device, and you will immediately be taken to the pages of the book with that keyword.
Suitability. Because e-books are read on electronic devices, you can adjust the back-lighting and font sizes to your preference, making this a great option for people with vision disabilities.
Sustainability. E-books reduce the number of trees that can be cut down. Many experts believe that e-books are a wonderful alternative to educating and providing literature to the public. This way, everyone has the chance to read without damaging the environment.
Why Create an E-Book
Aside from the traditional reason of telling a story, an e-book can also be part of a company’s marketing strategy. Remember that quality content is the core of inbound marketing, which is how a company communicates with its customers and how it strengthens its brand reputation. A great e-book with quality content can significantly impact how a brand is perceived.
E-Books may be a good option when a company is trying to attract potential customers to try their services or purchase their products. E-books create brand awareness and extensively detail how their brand can help address a specific concern.
If you’re planning on using an e-book as part of your communications plan, you first need to consider the needs and wants of your customer. What is it that your customers want? And how can your product or service help them? This helps you determine what to write in an e-book.
For example, if you’re offering meditation services and complementary therapies, you may want to write an e-book on the importance of mindfulness or how either practice can improve a person’s health. These topics can captivate your potential audience and make them more willing to look at your website, or at the very least, be curious enough to listen to what you have to offer.
A good e-book is one that assumes the customer’s position. It’s always a good rule of thumb to create an e-book with their perspective kept at the top of your mind.
